Privacy Notice

SportsFi Ltd (company number 13839769) and All Sports Finance Ltd (company number 12739098), both registered at 71 Queen Victoria Street, London EC4V 4BE, explain in this notice how personal data is handled when SportsFi acts as controller.

For most product processing SportsFi acts as processor for clubs/teams/agents; their privacy notices apply to that processing. This notice applies to controller activities such as profile setup, communications, website interactions, business relationship management, and a database of widely known top-level player information.

SportsFi collects personal data directly from you, from your device, and from trusted third parties. Processing supports service delivery, support, communications, security, legal compliance, fraud prevention, and service improvement.

Categories may include: basic identity/contact data, authentication data, device and cookie identifiers, sports-related performance/media data, citizenship/residency data, correspondence data, and player profile information.

SportsFi uses publicly available player information to support lookup and transaction workflows in Platform services, relying on legitimate interest for this processing.

The website uses cookies. SportsFi may collect page visit details, browser/request metadata, and related usage information to analyse engagement and improve services.

Legal bases include contract performance, legal obligation, legitimate interests, and consent where required. Where consent is used, it can be withdrawn at any time without affecting prior lawful processing.

SportsFi may share data with group companies, service providers, advisors, and authorities where necessary and lawful. Processors are bound by contractual restrictions and security obligations.

SportsFi implements technical and organisational security measures and retains data only as long as needed for stated purposes or legal requirements. Data-subject rights include access, rectification, deletion, restriction, portability and objection (subject to legal conditions).

Rights requests and complaints: compliance@sportsfi.com. You can also contact the UK ICO (https://ico.org.uk/for-the-public/). SportsFi ICO registration number: ZB829079.